"Staff were discreet and responsive when caring for women. Staff took time to interact with women and those close to them in a respectful and considerate way. We observed sonographers delivering compassionate care to women, and their visitors. Women said staff treated them well and with kindness. Women we spoke with all gave positive feedback such as “would recommend” and “amazing service”. Feedback from social media confirmed that staff were “very friendly” and “knowledgeable and explained everything well”, “kind and compassionate in the delivery of bad news”. Staff took time to interact with women and those close to them in a respectful and considerate way. We observed reception staff welcoming women and those accompanying them warmly and with compassion. Sonographers introduced themselves and receptionist by name when they greeted people. We observed the sonographer adapt their language when explaining what the scan was showing, and getting excited with the expectant mothers, for example the sonographer pointed out unborn baby’s facial features and made the service user laugh by describing the baby as ‘striking a pose’."